Plan59

If you haven’t looked at the site plan59, you should.  It stocks galleries of advertising art from the 30s, 40s, 50s, and 60s, most of it very bright and colorful.  Looking at it is very refreshing, like doing situps in the office.  Only better, because you don’t have to worry about whether the floor is clean.  Some representative selections below. 

1960 Pontiac Bonneville Sports Coupe

1960 Pontiac Bonneville Sports Coupe

Street scenes like this one above are favorites. 

Republic Steel 1936

Republic Steel 1936

Notice the deep horizon here. 

1957 Mercury Station Wagon

1957 Mercury Colony Park

And of course life among the upper crust.  Love those foxhounds!  

1941 Fargo Express Pickup Body

1941 Fargo Express Pickup Body

This guy looks like he’d rather be in a Socialist Realist painting than selling trucks for The Man.  He’s mad about something, that’s for sure.

1960 Dodge P300

1960 Dodge P300

The truck isn’t the first thing I look at in this picture, or even among the first ten things.  Is that guy really delivering milk, or is he an undercover man of some sort?

Yakima Chief Evaporated Apples, circa 1940

Yakima Chief Evaporated Apples, circa 1940

Political incorrectness is not far to find. 

There’s a blog on the site. 

The Brewers Foundation 1949

The Brewers Foundation 1949

They documents efforts like this to introduce Americans to the idea of drinking beer while watching TV.  Advertising industry, you have succeeded!

Dunbar Furniture, 1958

Dunbar Furniture, 1958

After the USSR launched its Sputnik satellite in 1957, many people formed the idea that mankind’s future lay in outer space.  Here, we see the appropriate sofa to sit in while on the surface of the Moon.  Presumably the beer and TV set are still in the lunar module.   

Good eating

Good eating

One of their most popular galleries is titled “demonic tots.”  This little boy  from 1952 is a prime example.

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5 Comments

  1. cymast

     /  October 17, 2008

    I marvel at how coiffed, cinched, and heeled females in this time period always look.

    The undercover man is who the man mad about the man is mad. What delivery driver wears a dingy suit to work and sunglasses on a cloudy day? Isn’t he a bit off his route? Who buys that much butter? And about what time of day is it in the pic?

    What is politically inncorrect about Yakima Chief?

    Those 1958 spacesuits look a lot more comfortable than the modern ones. To better facilitate TV viewing, I assume. The beer goes in the canisters. They thought of everything back then!

    Nice pics! Except for that evil-looking one at the end.

  2. believer1

     /  October 18, 2008

    Leave the poor delivery man alone. He is enjoying his job and his suit is snazzy.

  3. cymast

     /  October 18, 2008

    If by “snazzy” you mean “an obvious cloak of corruption” then I agree.

  4. believer1

     /  October 19, 2008

    LOL I mean good looking.

  5. acilius

     /  October 19, 2008

    To me he looks like a 50s movie star, the kind who would never play a milkman but who might play a spy who disguises himself as a milkman. Like Cary Grant in a Hitchcock movie.

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